Hall of Fame

Here you’ll find a small but growing list of examples of how to market, via email, effectively.

1. Apple: Product Release - Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable.
2. Surfline: Email List Rental - It demonstrates how the publisher can provide value to the marketer, all while winning the hearts and clicks of their subscribers.
3. Amazon.com: A Focus on Relevance – One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it’s likely to be a successful campaign. So that’s why I applaud Amazon.com for this message.
4. Orbitz: How-to Use Surveys in Email - See how Orbitz uses survey emails to build loyalty and gain greater customer insight.
5. Bragfolio: Recruiter Campaign – This job board marketer avoided spam filters and gained huge conversions; even though the usage of the term ‘pharmaceutical’ is critical to the success of their offering.

Submissions

If you’re an email marketing designer, practitioner, manager, or you’re simply a fan of the craft we’d love to review your submissions. Please email me.