Hall of Shame

Here you’ll find classic examples of how NOT to market, via email, effectively.

Polldaddy
Here’s a perfect example of email personalization, gone bad. It’s like they really know me.

Contact Lens King
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for this discount contact lens retailer.

Macromark
They love images and bad subject lines but hate Alt text and size-restricted images.

Infogroup
Talk about setting a bad example…let me count the ways.

Note: I’m not down on list companies (hell, I provide several list-centric services) it’s just that so many list companies are so incredibly and surprisingly bad at email marketing.